| To support the 3 business units we have created three product divisions namely - Frozen, Chilled and Dry. They have been developed keeping in view the different product and trade characteristics of the products. Each of the division is a profit center with an able product management team. The product management team is headed by the Category Business Manager who is responsible for identifying opportunities for adding new brands and categories. They are assisted by a dedicated team of product managers to manage individual brands in close co-ordination with brand owners. We boast of young, well trained and passionate brand management team. Apart from being the link between the suppliers, sales team and the outlets, the product management team regularly monitors market data conducting category analysis, retails audits, in-market sales and consumer trends. They take care of promotions, distribution, key customer reviews and competition tracking. The Frozen division covers categories like Frozen Meat, Processed Meat products, Vegetables, Fruits, French Fries, Seafood and Frozen Bakery products. The brands which we have under Frozen division are :-
The Chilled division covers Dairy products, Cheese, Butter, Eggs, Seafood delicacies.
The Dry division covers Rice, Spices, Oils, Canned Food, Syrups, Beverages, Snack Foods and Confectionery.
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