News ,Events & Press Release


Daawat Organizes An Evening Of Surprises At Atlantis For 100 Lucky Couples



Federal Foods, LT Foods - the owners of the brand Daawat basmati rice, and EMKE Group recently organized an exclusive gala dinner for 100 lucky couples of the Daawat by Daawat promotion at Atlantis (The Palm hotel) Dubai. The Daawat by Daawat promotion was held in April - May 2009 across all the LuLu Hypermarkets in the UAE. 

The evening began with lots of excitement and surprises lined up for the couples by the organizers and the four course dinner was hosted by none other than Tia from city101.6 FM. The soulful renditions by leading Bollywood singer Shibani Kashyap was enjoyed by everyone present as she belted out her popular hits like Zinda hoon mein. Apart from her mesmerizing solos, the versatile singer also showed her extended musical talent by strumming the guitar.

The audience was thrilled when ten vouchers for the exciting AquaVenture- Atlantis were given away through a raffle draw. The names of the winners were Ameeta Prem, Paul Pinto, Sethu Madhavan, Teresa, Prasanth, Naseem Ishad, Pribu John, Priya Venkatasubramanium, Samin Maanan, Asha Turani.
To add on to the excitement there was a mega raffle draw where six lucky couples were chosen for a free night’s stay at the Atlantis. The excited winners were Bincy Ashly, Faisal Abdul Khader, Vandita Ramesh, Jameela Beevi, Chimbu, Johny Joseph T.J.

On the occasion, Mr. Qaiser (Product Manager Daawat), Federal Foods, said, “Events such as Daawat by Daawat help us in getting closer to our customers and is an opportunity for us to understand their different tastes and preferences. It is also our way of honouring our customers, who have been loyal users of the brand. The Dawaat by Daawat promotion has been a successful one. We promise to be back with many such exciting promotions in the near future. “

Mr. Satish from Daawat, said, “We are very proud of our association with Federal Foods, which is a leading player in the region’s FMCG market. In Federal Foods, we have found an active partner who goes all out to understand the pulse of the market and use the right strategies to promote the brands. The Daawat by Daawat promotion has been a successful one and was possible only due to the active co-operation of both Federal Foods and the EMKE group.”

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Federal Foods declares the winners of “Share the Joy of Ramadan with Daawat”

Ten winners take home dazzling gold jewelry sets from Damas


Dubai, October , 2009: Federal Foods, the leading food products marketing and Distribution Company in the GCC region, announced today the winners of their ‘Share the joy of Ramadan with Daawat’ campaign.
The Ramadan promotion, which started on August 1, 2009, took place at all the leading hypermarkets, supermarkets and grocery shops across the UAE where consumers received an instant gift with the purchase of any promotional Daawat Select or Daawat Super Basmati Rice and with this they also had a chance to win dazzling Damas Gold Jewelry sets. 
The winners of the Grand Prize of the promotion were picked through a draw. The winners, ten in total took home dazzling sets of Damas Gold Jewellery sets. One of the surprised winners said, “This is the best Eid gift that I have ever received, while buying the Daawat Rice pack I had hoped that I could win the gold set which I could then gift to my wife as an Eid gift. She is so thrilled; I thank Daawat for giving me more reasons to celebrate this festive season.” 
All the winners were pleasantly surprised. This promotion ended on September 25, 2009.


On the occasion, Mr. Umesh Agrawal, Executive Director, Federal Foods, said, "We thank our customers for their overwhelming response in making this promotion a success. We congratulate all the winners. The Holy month of Ramadan is a time of sharing joy and seeing the smiles on the faces of the winners brings a smile to my own and I feel a sense of satisfaction and contentment.” 

Daawat Basmati rice is just perfect in all aspects with uniformly long grain, pristine white luster, appetizing aroma and hence is amongst the leading brand of basmati rice, processed and exported by India-based LT Foods which is distributed by Federal Foods.  
Other brands that are part of the Federal Foods’ Ramadan promotion are Sadia, Halwani, Shan, Pinar, Emborg, Nabil, Marina, ETI, Whitworth, Farmfrites, Wadi Al Akhdar, Majesty and Al Taj Gold.
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